Brand Design Intensive

Caitlyn Grad Marketing

Caitlyn Grad came to us with a growing social media marketing agency and a dream of a brand that finally felt like her—sunny, purpose-driven, and full of personality. For years, she’d been DIY-ing her branding, chasing vibes that never quite landed. One day together, plus a week of strategic prep, and bam—transformation.

Our goal? To bring strategy and soul into one punchy, playful visual identity.

We designed a vibrant, personality-packed brand that reflects Caitlyn’s passion and optimism. The custom logotype became the cornerstone—clean and confident with a cheeky twist: a unique “y” that not only adds character, but subtly nods to her brand’s “why.” (Yes, we’re that intentional.)

From color palette to iconography, social templates to business cards, every touchpoint was infused with strategy, joy, and intentional design. We didn’t just create a logo—we built a brand that works as hard as she does.

The result?
A fully-aligned, standout brand that helps her shine in a crowded market. Caitlyn’s now showing up with confidence and consistency across all platforms—social media, her website, client decks, you name it. She's doing more business than ever before, and showing up for it with newfound pride.

But don’t just take our word for it. Here’s what Caitlyn had to say:

"Working with Jannelle and her team has been nothing short of life changing... From the color combinations to the illustrations, templates, and business cards, every single detail is thoughtful, fun, and completely unique. This isn’t just branding. It’s a complete transformation... I now have a standout brand that helps me shine in a crowded market."

This project is proof that you don’t need months to create a powerful brand—you just need clear strategy, killer design, and a team who gets it. Caitlyn Grad Marketing is now bold, brilliant, and unapologetically aligned.